To help move the needle and see significant agency growth, you need strong marketers/salespeople. Those who have learned and applied effective selling techniques will be light years ahead of salespeople who’ve resorted to pushing product.
There are a few key differentiators between an average marketer and an exceptional one, including:
We’ve found that establishing a professional, written process for how your marketers/salespeople handle leads not only helps your agency grow consistently and predictably, but it makes it easier to train new marketers as well.
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