Many organizations manage their business from their bank account, relying on what is ultimately a lagging indicator. It’s like driving a car by looking through the rearview mirror. On a perfectly straight road with no obstacles, you would probably get where you’re going, but add in traffic, potholes, and turns — not seeing what’s coming can be a disaster.
When vetting agencies to buy or merge with, we’ve encountered owners who hadn’t identified the drivers of their business and weren’t using historical analysis to project their future performance.
In our industry, this is essential because assets are almost entirely intangible so without this process in place, maximizing the monetization of your business’s value is nearly impossible.
It’s why we believe to run a business more efficiently you need the foresight to plan rather than the hindsight to react.